I help organizations find and express their unique identity and impact through:

Mission, vision, and value statements  |  Brand process and documentation  |  Company and executive profiles  Annual reports   |  Grant proposals  |  Business development proposals  |  Fundraising case statements  

I help individuals tell their stories through:

Resumes  |  LinkedIn pages  |  Personal biographies or web copy  |  Campaign materials

Here's my recipe: I still work like a newspaper reporter. The best way to find the essence of a person, or a project, or an entire organization, is through relentless curiosity. Ask questions. Really listen to the answers. Ask more questions. Deep-dive interviews, in-depth research, and mining multiple sources of information are key parts of my process.

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Personal Branding

Delivered "Telling Not Selling," a webinar on authentic personal branding for students at Harvard Extension School

Pitching Providence

Created a keynote economic development presentation for the City of Providence to pitch 19 acres of prime, downtown property to national developers

Rockwood Rising

Built a brand identity for Rockwood, the Portland metro region's youngest and most diverse neighborhood, and translated that into marketing materials for a major redevelopment project

University Program Launch

Created a communications package, including a website landing page, to successfully launch a physician assistant graduate training program for Bryant University

Identity Overhaul

Spearheaded branding for SWOG Cancer Research Network, part of the nation's largest and oldest cancer research network, including its value proposition, impact statement, brand and style guidelines, and a website redesign

Government Branding

Led a team that helped brand Oregon's fourth largest city, including redesigning the city's newsletter, boosting social media engagement, and launching major initiatives, including a city services app